[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.solarica.sk\/pismeno-p-ako-uspesna-pomocka-v-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.solarica.sk\/pismeno-p-ako-uspesna-pomocka-v-podnikani\/","headline":"P\u00edsmeno P ako \u00faspe\u0161n\u00e1 pom\u00f4cka v podnikan\u00ed","name":"P\u00edsmeno P ako \u00faspe\u0161n\u00e1 pom\u00f4cka v podnikan\u00ed","description":"V za\u010diato\u010dn\u00fdch f\u00e1zach podnikania existuje jedna osved\u010den\u00e1 met\u00f3da. Zamera\u0165 sa na p\u00edsmeno P. Existuje viac verzi\u00ed tohto n\u00e1padu, no v\u0161etky s\u00fa skoro podobn\u00e9. Ide o","datePublished":"2018-01-25","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.solarica.sk\/author\/#Person","name":"","url":"https:\/\/www.solarica.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"solarica.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.solarica.sk\/wp-content\/uploads\/img_a286305_w2008_t1522008564.jpg","url":"https:\/\/www.solarica.sk\/wp-content\/uploads\/img_a286305_w2008_t1522008564.jpg","height":0,"width":0},"url":"https:\/\/www.solarica.sk\/pismeno-p-ako-uspesna-pomocka-v-podnikani\/","wordCount":410,"articleBody":"\tV za\u010diato\u010dn\u00fdch f\u00e1zach podnikania existuje jedna osved\u010den\u00e1 met\u00f3da. Zamera\u0165 sa na p\u00edsmeno P. Existuje viac verzi\u00ed tohto n\u00e1padu, no v\u0161etky s\u00fa skoro podobn\u00e9. Ide o to, zbystri\u0165 na\u0161u pozornos\u0165 iba na p\u00e1r slov, ktor\u00e9 v\u0161ak vystihuj\u00fa \u00faspe\u0161n\u00fa podstatu za\u010diato\u010dn\u00e9ho podnikania.\tPrv\u00fa verziu ozna\u010dujeme ako 4 P.\tPodrobnej\u0161ie to zna\u010d\u00ed, \u017ee sa zamer\u00e1me hlavne na \u0161tyri slov\u00e1 za\u010d\u00ednaj\u00face p\u00edsmenom P a to s\u00fa:\ti.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Product– Zo v\u0161etk\u00e9ho najsk\u00f4r si rozmysl\u00edme, ak\u00fd produkt chceme vyr\u00e1ba\u0165, alebo pred\u00e1va\u0165. S ak\u00fdm tovarom chceme za\u010da\u0165 podnika\u0165. Premysl\u00edme si, ak\u00fd by mal ma\u0165 dizajn, funkcie, zna\u010dku, balenie, popularitu na trhu a na ak\u00fa dobu k nemu poskytneme z\u00e1ruku na vr\u00e1tenie tovaru.\tii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Price– Za ak\u00fa sumu sa bude n\u00e1\u0161 produkt pred\u00e1va\u0165? Aby sme zarobili, no aby vysok\u00e1 cena neodradila potencion\u00e1lnych kupcov. Budeme prij\u00edma\u0165 hotovos\u0165, alebo akceptujeme aj platbu kartou? Ak \u00e1no, na ak\u00fd \u00fa\u010det n\u00e1m bud\u00fa peniaze prich\u00e1dza\u0165?\tiii.\u00a0\u00a0\u00a0\u00a0\u00a0 Place- V akom \u0161t\u00e1te, meste a v akom okuhu chceme za\u010da\u0165? Zamer\u00e1me sa na okolie, alebo aktivitu zamer\u00e1me na pozornos\u0165 cel\u00e9ho Slovenska? Alebo chceme \u00eds\u0165 \u010falej a oslovi\u0165 aj zahrani\u010dn\u00fdch kupcov? Alebo tam rovno zosta\u0165? Budeme podnika\u0165 doma, v st\u00e1nku, v obchodnom dome, odk\u00fapime firmu?\tiv.\u00a0\u00a0\u00a0\u00a0 Promotion– Premysli\u0165 si strat\u00e9giu reklamy. Ak\u00fdm sp\u00f4sobom zaujmeme najvy\u0161\u0161\u00ed po\u010det \u013eud\u00ed? Na\u0161e rozbiehaj\u00face podnikanie budeme musie\u0165 propagova\u0165. Reklamou v novin\u00e1ch, na intetnete, v TV, alebo nesk\u00f4r, ak trocha zarob\u00edme, sponzorova\u0165 ur\u010dit\u00e9 akcie, ktor\u00e9 \u013eud\u00ed zaujm\u00fa.\t\tPozn\u00e1me aj druh\u00fa verziu, ktor\u00e1 zah\u0155\u0148a tri podstatn\u00e9 slov\u00e1 za\u010d\u00ednaj\u00face takisto p\u00edsmenom P:\ti.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Physical evidence– Poskytn\u00fa\u0165 \u013eu\u010fom fyzick\u00fd d\u00f4kaz, \u017ee na\u0161e produkty\/slu\u017eby s\u00fa naozaj kvalitn\u00e9 a u\u017eito\u010dn\u00e9.\tii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 People– Mus\u00edme za\u010da\u0165 zamestn\u00e1va\u0165 \u013eud\u00ed. Malo by sa im dosta\u0165 riadneho z\u00e1cviku a zozn\u00e1menia sa so svojou pr\u00e1cou. V niektor\u00fdch pr\u00edpadoch to chce naja\u0165 i promot\u00e9ra a hovorcu, ktor\u00fd bude na\u0161u aktivitu propagova\u0165 na verejnosti. Bude n\u00e1m robi\u0165 reklamu a dobr\u00e9 meno.\tiii.\u00a0\u00a0\u00a0\u00a0\u00a0 Process– Ak\u00fd sp\u00f4sobom bude na\u0161a v\u00fdroba, predaj, alebo slu\u017eby prebieha\u0165.\tVysvetl\u00edvky: Product – produkt\/tovar, Price- cena, Place- miesto, Promotion- reklama, Physical evidence- fyzick\u00fd d\u00f4kaz, People- \u013eudia, Process- priebeh                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"P\u00edsmeno P ako \u00faspe\u0161n\u00e1 pom\u00f4cka v podnikan\u00ed","item":"https:\/\/www.solarica.sk\/pismeno-p-ako-uspesna-pomocka-v-podnikani\/#breadcrumbitem"}]}]