[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.solarica.sk\/obchody-zarabaju-aj-na-povianocnych-zlavach\/#Article","mainEntityOfPage":"https:\/\/www.solarica.sk\/obchody-zarabaju-aj-na-povianocnych-zlavach\/","headline":"Obchody zar\u00e1baj\u00fa aj na poviano\u010dn\u00fdch z\u013eav\u00e1ch","name":"Obchody zar\u00e1baj\u00fa aj na poviano\u010dn\u00fdch z\u013eav\u00e1ch","description":"Z\u013eavy \u00fato\u010dia zo v\u0161etk\u00fdch str\u00e1n. \u010ci u\u017e ide o kamenn\u00e9 obchody, ale internetov\u00e9 predajne. Niekedy sa a\u017e nechce veri\u0165, \u017ee obchodn\u00edkovi prinesie zlacnenie e\u0161te nejak\u00fd","datePublished":"2017-11-04","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.solarica.sk\/author\/#Person","name":"","url":"https:\/\/www.solarica.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"solarica.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.solarica.sk\/wp-content\/uploads\/img_a284202_w16476_t1515079229.jpg","url":"https:\/\/www.solarica.sk\/wp-content\/uploads\/img_a284202_w16476_t1515079229.jpg","height":0,"width":0},"url":"https:\/\/www.solarica.sk\/obchody-zarabaju-aj-na-povianocnych-zlavach\/","wordCount":448,"articleBody":"Z\u013eavy \u00fato\u010dia zo v\u0161etk\u00fdch str\u00e1n. \u010ci u\u017e ide o kamenn\u00e9 obchody, ale internetov\u00e9 predajne. Niekedy sa a\u017e nechce veri\u0165, \u017ee obchodn\u00edkovi prinesie zlacnenie e\u0161te nejak\u00fd zisk.\tNajviac zarobia na oble\u010den\u00edPo Vianociach sa najviac nakupuje oble\u010denie. Marketingov\u00fd expert hovor\u00ed, \u017ee ak si obchodn\u00edk zabezpe\u010duje aj v\u00fdrobu, m\u00f4\u017ee by\u0165 jeho mar\u017ea a\u017e 95percent. T\u00fato strat\u00e9giu vyu\u017e\u00edvaj\u00fa predov\u0161etk\u00fdm ve\u013ek\u00e9 re\u0165azce.Ak napr\u00edklad cena bundy je v obchode 100\u20ac, n\u00e1klady na jej v\u00fdrobu mohli by\u0165 len 5 a\u017e 10\u20ac. Re\u0165azce si tak m\u00f4\u017eu dovoli\u0165 skuto\u010dne ve\u013ek\u00e9 z\u013eavy. Podobn\u00fa strat\u00e9giu vyu\u017e\u00edvaj\u00fa aj v\u00fdrobcovia kozmetiky a parfumov. Mar\u017ea sa tu pohybuje okolo 70 percent.Av\u0161ak, \u017eiadny predajca si nem\u00f4\u017ee dovoli\u0165 pon\u00faka\u0165 z\u013eavy vy\u0161\u0161ie ako \u010das\u0165 jeho mar\u017ee. Len to je cesta k \u00faspechu. Preto hraj\u00fa s \u013eu\u010fmi hru a vyhr\u00e1vaj\u00fa najm\u00e4 oni. Vopred vyr\u00e1taj\u00fa ak\u00e9 mno\u017estvo tovaru predaj\u00fa za pln\u00fa cenu a ak\u00e9 mno\u017estvo sa pred\u00e1 a\u017e vo v\u00fdpredaji. Predpokladan\u00fa mar\u017eu tak poznaj\u00fa u\u017e dlho pred v\u00fdpredajmi.\tZ\u013eava ako liek pre mozogPri vysokej cene sa n\u00e1m v mozgu aktivuj\u00fa \u00a0tzv. centr\u00e1 bolesti. Z\u013eavy tak p\u00f4sobia ako liek na t\u00fato boles\u0165. \u00a0Obchodn\u00edci \u00fato\u010dia na pravek\u00e9 in\u0161tinkty. Reagova\u0165 mus\u00edme hne\u010f, inak sa m\u00f4\u017ee tovar vypreda\u0165. V d\u00e1vnych dob\u00e1ch znamenalo v\u00e1hanie straty ob\u017eivy \u010di ko\u017eu\u0161iny. Dnes to tak u\u017e nie je, no mozog aj tak nem\u00e1 r\u00e1d riziko a preto rad\u00ed kupova\u0165. Za tak\u00fa cenu to predsa nem\u00f4\u017eeme necha\u0165 v obchode.In\u00e1 taktika je z\u00edskanie nie\u010doho zadarmo. \u010ci u\u017e ide o tovar v bal\u00edku 1+1 zdarma, alebo dar\u010dek k n\u00e1kupu. Internetov\u00e9 obchody vyu\u017e\u00edvaj\u00fa t\u00fato taktiku najm\u00e4 pri objedn\u00e1vkach nad ur\u010dit\u00fa sumu, kedy je po\u0161tovn\u00e9 zdarma.\tV zahrani\u010d\u00ed nak\u00fapite lacnej\u0161iePort\u00e1l FinWeb.sk ned\u00e1vno upozornil na rozdiely medzi nemeckou a slovenskou verziou Alza.sk\/Alza.de. Na Slovensku pon\u00fakaj\u00fa su\u0161i\u010d top\u00e1nok za necel\u00fdch 80\u20ac, v Nemecku st\u00e1l rovnak\u00fd tovar len 17\u20ac.Ako je to mo\u017en\u00e9? Zahrani\u010dn\u00e9 e-shopy si dovolia vy\u0161\u0161ie z\u013eavy predov\u0161etk\u00fdm kv\u00f4li tomu, \u017ee z ich e-shopu si m\u00f4\u017ee tovar objedna\u0165 ktoko\u013evek na svete. Pritom zo slovensk\u00e9ho e-shopu iba Slov\u00e1ci. N\u00e1klady sa tak rozpustia medzi omnoho v\u00e4\u010d\u0161ie mno\u017estvo tovaru a tie\u017e je v\u00e4\u010d\u0161ia pravdepodobnos\u0165, \u017ee sa pred\u00e1 aj okrajov\u00fd tovar. Napr\u00edklad tak\u00fd Black Friday je v zahrani\u010d\u00ed pripravovan\u00fd aj pol roka dopredu.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obchody zar\u00e1baj\u00fa aj na poviano\u010dn\u00fdch z\u013eav\u00e1ch","item":"https:\/\/www.solarica.sk\/obchody-zarabaju-aj-na-povianocnych-zlavach\/#breadcrumbitem"}]}]