[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.solarica.sk\/ako-sa-stat-vlkom-s-wall-street-chyby-pri-predaji-cez-telefon\/#Article","mainEntityOfPage":"https:\/\/www.solarica.sk\/ako-sa-stat-vlkom-s-wall-street-chyby-pri-predaji-cez-telefon\/","headline":"Ako sa sta\u0165 vlkom s Wall Street:  chyby pri predaji cez telef\u00f3n","name":"Ako sa sta\u0165 vlkom s Wall Street:  chyby pri predaji cez telef\u00f3n","description":"Z\u00e1sadn\u00fd predaj prostredn\u00edctvom telef\u00f3nov je primit\u00edvny iba na prv\u00fd poh\u013ead. V skuto\u010dnosti je toto cel\u00e9 umenie. 1. Tovar je \u0165a\u017ek\u00e9 opisova\u0165 slovom. Predaj telef\u00f3nov je","datePublished":"2018-07-19","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.solarica.sk\/author\/#Person","name":"","url":"https:\/\/www.solarica.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"solarica.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.solarica.sk\/wp-content\/uploads\/img_a291164_w16645_t1537368531.jpg","url":"https:\/\/www.solarica.sk\/wp-content\/uploads\/img_a291164_w16645_t1537368531.jpg","height":0,"width":0},"url":"https:\/\/www.solarica.sk\/ako-sa-stat-vlkom-s-wall-street-chyby-pri-predaji-cez-telefon\/","wordCount":400,"articleBody":"Z\u00e1sadn\u00fd predaj prostredn\u00edctvom telef\u00f3nov je primit\u00edvny iba na prv\u00fd poh\u013ead. V skuto\u010dnosti je toto cel\u00e9 umenie.1. Tovar je \u0165a\u017ek\u00e9 opisova\u0165 slovom. Predaj telef\u00f3nov je zameran\u00fd na jednoduch\u00e9 a priate\u013esk\u00e9 produkty. Mali by by\u0165 jednoducho vysvetlen\u00e9 slovami a nevy\u017eaduj\u00fa vizu\u00e1lny opis. Napr. mal\u00e9 \u010dierne \u0161aty, je \u013eahk\u00e9 to vysvetli\u0165 slovami, ale je nepravdepodobn\u00e9, \u017ee ich pred\u00e1me \u017eene, ktor\u00e1 ich nikdy nevidela. To ist\u00e9 plat\u00ed aj pre technicky zlo\u017eit\u00e9 v\u00fdrobky, v\u00fdrobky, ktor\u00e9 zah\u0155\u0148aj\u00fa emocion\u00e1lne vn\u00edmanie napr\u00edklad predaj \u0161perkov.2. Strach z odmietnutia. V\u00e4\u010d\u0161ina predajov s\u00fa sprev\u00e1dzan\u00e9 v \u0161tandardn\u00fdch n\u00e1mietkach potenci\u00e1lnych klientov (to je drah\u00e9, nem\u00e1m \u010das, ja v\u00e1m ni\u010d neviem, a tak \u010falej). K tomu je potrebn\u00e9 by\u0165 pripraven\u00fd, schopn\u00fd vyrie\u0161i\u0165 tak\u00e9to n\u00e1mietky a uzavrie\u0165 obchody. Ale mnoh\u00ed predajcovia telef\u00f3nov po\u010duj\u00fac prv\u00fa n\u00e1mietku rozhodn\u00fa, \u017ee pr\u00e1ve dostali nespr\u00e1vneho z\u00e1kazn\u00edka a vzdaj\u00fa sa. Neistota \u010dasto sp\u00f4sobuje chyby v telefonickej komunik\u00e1cii s\u00a0klientom.3. Nevhodne vol\u00e1te. \u00daspech predaja z\u00e1vis\u00ed od toho, ko\u013eko sa kupuj\u00faci s\u00fastre\u010fuje na rozhovor. Pre r\u00f4zne kateg\u00f3rie z\u00e1kazn\u00edkov a optim\u00e1lny \u010das, ke\u010f s\u00fa najviac n\u00e1chyln\u00ed na inform\u00e1cie, s\u00fa r\u00f4zne. Samozrejme, nie je v\u017edy mo\u017en\u00e9 nau\u010di\u0165 sa tak\u00e9to nuansy, ale ak s\u00fa zn\u00e1me, mali by sa zoh\u013eadni\u0165.4. Na „super expert“.\u00a0 Pok\u00fa\u0161aj\u00fac sa zap\u00f4sobi\u0165, m\u00f4\u017ee pred\u00e1vaj\u00faci za\u010da\u0165 napl\u0148ova\u0165 klienta neskuto\u010dn\u00fdmi v\u00fdrazmi a fr\u00e1zami. Pr\u00edbeh o produkte v tejto forme sa st\u00e1va pr\u00edli\u0161 komplikovan\u00fdm a je nepravdepodobn\u00e9, \u017ee pril\u00e1ka klienta.5. Ignorovanie potrieb klienta. Okrem in\u00e9ho je najd\u00f4le\u017eitej\u0161ie, aby pred\u00e1vaj\u00faci mohol ur\u010di\u0165 potreby z\u00e1kazn\u00edka, hovoria odborn\u00edci. Preto je potrebn\u00e9 komunikova\u0165 spr\u00e1vne. Pokus okam\u017eite „tla\u010di\u0165“ z\u00e1kazn\u00edka jeho slu\u017ebu alebo tovar (sp\u00f4sob predaja) bez toho, aby odhalil skuto\u010dn\u00e9 potreby partnera, m\u00f4\u017ee ma\u0165 negat\u00edvny \u00fa\u010dinok. Predaj „na \u010dele“ \u010dasto odpudzuje z\u00e1kazn\u00edkov a n\u00fati ich zavesi\u0165. Po prv\u00e9, je lep\u0161ie sa op\u00fdta\u0165 klienta, \u010di potrebuje produkt, vedie\u0165 o jeho potreb\u00e1ch. Mo\u017eno, \u017ee klient nevedel o existencii tak\u00e9hoto v\u00fdrobku alebo si neuvedomil, \u017ee by ho mohol potrebova\u0165.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako sa sta\u0165 vlkom s Wall Street:  chyby pri predaji cez telef\u00f3n","item":"https:\/\/www.solarica.sk\/ako-sa-stat-vlkom-s-wall-street-chyby-pri-predaji-cez-telefon\/#breadcrumbitem"}]}]